Upfront Analysis & Positioning

At the initial phase of our relationship, we will conduct a senior management workshop with you to analyse your products and services as well as reviewing your current sales and marketing strategy.   We will also conduct our own Market Research.  From this we will produce a clear set of documentation summarising our mutually agreed action plan.

Opportunity Definition 
  • What is the market worth?
  • Competitive & SWOT Analysis
  • Determining routes to market
  • Generating Brand and Product Positioning

Brand Positioning

  • Testing and Refining the most motivating language and selling points together with their relative importance to various sub segments
  • Testing and Refining proposed positioning statements and the hierarchy of key selling points
  • Gaining insights into the emotional buttons that need to be pressed to optimise the engagement with the target business buyers
  • Calibrating the brands desired personality and image