Analysis & Positioning for the UK market

We pride ourself on our technical and commercial competence in analysing and understanding niche IT and engineering products, software and services. We will also conduct our own market research on the competition and target clients. If our analysis meets our selection criteria, we will produce a clear set of documentation summarising our action plan for the UK marketplace for us jointly to review and refine. This will be further refined every 3 months based on our real-world findings.

Opportunity Definition 
  • What is the market worth?
  • Competitive & SWOT Analysis
  • Determining routes to market
  • Generating brand and product positioning

Brand Positioning

  • Testing and refining the most motivating language and selling points together with their relative importance to various sub segments
  • Testing and refining proposed positioning statements and the hierarchy of key selling points
  • Gaining insights into the emotional buttons that need to be pressed to optimise the engagement with the target business buyers
  • Calibrating the brands desired personality and image